What I'm reading
I've always been an avid reader, and even whilst studying (I'm in the middle of my MBA), I've tried to make time for books. I'm currently doing the Goodreads challenge and am aiming for 50 books this year - follow me.
I typically have a few books on the go, and one is always business-related. I picked up "Build Your Business in 90 Minutes", as I liked the idea of work being bite-sized. The book itself is designed to be read in 90 minutes.
The problem with this, is that it can then feel lacking in substance. The recurring mantra is "Susan set aside 90 minutes a day to work on her business, and now she's a millionaire!" - but without any indication of how she used her 90 minute. It feels fairly obvious to say that putting the work in should yield results.
That said, the author makes a good point about priorities. He asks how much time you spend on activities that will actively make you money, and I think this is a question always worth asking yourself. How much time do you spend answering emails, designing websites, or even writing blogs, rather than picking up the phone to call potential clients? I divide my to do list into two columns: tasks that will actively make me more money, and tasks that are pure admin. It's quite the eye opener.
It also has some useful reminders on good time management, which I've highlighted below.
Overall, though, I found this lacking, and there are far more invigorating business books out there.
As a "palette-cleanser", I'll be reading The Sea. I know little about it, and I can't remember how it ended up on my reading list, but I'm looking forward to it. Have you read it?
Whilst talking about books, I'd like to highlight two small book businesses that have really innovated how we read.
The first, my favourite, is Willoughby Book Club. You tell them what you (or the recipient) likes to read, and they pick out a shiny new book for you every month. It's a brilliant subscription service from a company that's grown and grown. I started out buying this for my dad, and he loves it so much he requests it as his birthday present every year.
The second is called Reading in Heels, and it's another book subscription service. Alongside a monthly book, you are sent beauty products and small treats. I'm a grateful gift recipient and I've loved it.
Finally. you may have noticed that the link to Build Your Business took you to the Big Green Bookshop. They are a fantastic independent bookshop in Wood Green, legendary on Twitter, and they can order anything you like. So, if you take nothing else from this, please support independent booksellers, and not Amazon...