Rebranding at the quick
When Caroline, my business partner, decided that she wanted to leave our business, I knew it was time for a re-brand.
I also knew I'd have very little time to spend on a re-brand, and didn't really want to spend a lot of money, either.
The joy of having already gone through this when we launched, is that you learn. The first time around, we toiled over which website provider to use; we agonised over our logo; we struggled with different booking systems.
This time, I have completed a full re-brand in less than 4 weeks. Yes, 4 weeks - including the website.
The key change I made this time was to invest in some professional photography. No more scouring stock images to find something that might work! Truth of the matter is that people don't like stock images. It ruined our website. It's one economy I wish we hadn't made.
This time I used the wonderful Jane Cox Photography. I initially met her through a networking group, and approached her to update my headshot. On the day, I realised that I'd need a website photo too, and she took it in her stride. We got it all done within an hour, and she is very reasonably priced, too. I am so, so happy with the results.
When I did the shoot, I knew I wanted to keep the yellow of the previous brand, and dressed accordingly. For look and feel, the rest was actually inspired by a template on Squarespace - it was exactly what I wanted to convey. I shared it with Jane and she nailed the brief.
So - Squarespace. My saviour (not sponsored!).
Originally, Caroline and I started out on Wordpress. And we hated it. (And I have to use it for my other business, and I still hate it). Then we went to work at the wondrous Google Campus, someone overheard us talking, and recommended Squarespace to us.
We never looked back.
First thing first - domain name. From experience, I know finding a unique URL can be difficult. We went through hundreds of brand names before finding one that was available. This time, I made life easier on myself - I used .london, and I did it through GoDaddy, as I know it integrates easily with Squarespace.
Squarespace itself is very user-friendly, with very clean templates. But, my favourite thing about it is the additional integration. (And the student discount they offer - god bless my MBA).
They have a platform called Squarespace Logo, which creates you a free logo if you have a Squarespace account. It's nothing fancy, but it did what I needed with no fuss.
They have a partnership with Acuity Scheduling, which is an online booking system. Booking systems typically cost £15/month, and can be hard to embed. Acuity is free with Squarespace, and directly integrates. Took me two minutes.
Finally, payment - they also have a partnership with Square. Square charge a transaction fee, and that's it. Again, it integrates effortlessly, and I genuinely love Square as they provide a card reader, meaning you can take payment in person - no more chasing clients!
Now, I'm not saying these are the best logo-makers/online schedulers/payment providers. But - they have saved me time, money and headaches.
The whole process has taken me 4 weeks, and cost me just £260. Win.